The Indispensable No. 2
(FORTUNE Magazine) – I WAS READING THE
NEWSPAPER THE other day, which I still do because sometimes it's even more
reliable than the Internet, and my eye happened to catch a story about the
whole situation with Karl Rove. The writer was wondering why the President
seemed so determined to stand by the fellow, who was clearly, at this point,
creating 42% more trouble than he was supposed to. Like many things you read,
it was a stupid question. A boss without a No. 2 is in deep dip.
My first CEO was
Bart. He was a very good guy, friendly, smart, tough. Being in his presence was
a joy. His No. 2 was Finster. Being in his presence was not always so joyous.
Yeah, he was a pal and blah-blah-blah, but in the end he was there to keep
Bart's plateful of agendas shiny and clear, and that was that. My next boss was
Walt, who had Howie, who drank so much black coffee keeping the boss's motor
running that he spent the best part of every afternoon in a very private place
with Time magazine, sitting and thinking. Walt was pretty much at a loss then.
CEO Ned, who followed, had Chip, who had the bad form to require a quadruple
bypass at an inconvenient time, leaving his boss exposed to the coup that
eventually brought him down. Today I've got a No. 2. And the nation's CEO has
his jolly, clever Karl, who has been described in states both red and blue as
the President's Brain.
God bless our No.
2's. Without them we would have to work in a completely different way, in that
we would have to, you know ... work. Wonder why the President is not going to
jettison his guy, no matter how bad things get? Here's what a No. 2 does that
makes the world go round:
• Is always
there: I'm a very busy person. In the mornings I have dentist and doctor
appointments, and sometimes I need to get to the tailor, and studies show that
a visit to the gym every day is a good idea. And then there's lunch, as well as
the many meetings I must attend in order to sit there. During all these times
of day, there is important business to be conducted. I can't miss a beat!
That's why I rely on my guy to be in at the crack of dawn and still be hanging
in there at close of day when it is time for me to explore business
relationships over strong beverages.
• Talks to
people: I don't know about you, but as I get older and more hirsute, I enjoy
speaking with others less and less. Sometimes I have the feeling that my skin
is being peeled off when I'm required to interface with somebody's face. That's
why, when another human life form looms, either in person or on the phone, I
very often turn to my guy and say, "You talk with him, Bud." And he
does!
• Runs the staff:
Managing other people is hard work. They have yucky personal needs. They care
about their office space and vacation time and often have problems
accomplishing the tasks set out for them. All that stuff gives me a headache.
I'm the boss. The fellow in the next office? See him. He'll handle it.
• Tends to the
knitting: I'm not a details person. But as anybody who is not an author of
business books knows, God is in the details, not in the mission statement. The
problem is, those nitsy duties mount up. On our President's To-Do list, for
example, I bet there are a couple of big items: "Build Democracy in
Uzbekistan," or "Keep taxes low for the hard-working middle class."
At the same time, I bet Mr. Karl is looking at a pad with eight pages of
detailed chicken scratching. There are days when, with a clear desk and an
empty mind, I saunter over to my guy's office and find him staring with
vertical hair at dozens of message slips. What a feeling--to be leading while
others work!
• Does nasty
stuff: We're not going to get into the kind of things the President's Brain has
done for him over the years, but suffice it to say that everybody in that
management structure was very proud of Karl and amused by his stratagems until
very recently, when he was sort of caught with an entire fried egg spread over
his face. That goes against one of the prime directives of the great No. 2: to
remain in shadow and keep any taint of unpleasantness from the big guy.
• Knows what I'm
thinking: Because you know what? I don't. I'm an executive. I execute. There
are so many people and duties and things in front of me all the time, I have no
idea what I think about most of them. That's why I need my man there, because
he knows what I think about everything, and if he doesn't, I know I don't care
about it.
• Takes the
bullet for me: I'll be the last one to buy the ranch, you know. Because in the
end, if it's between him and me, it will be my beloved No. 2 who will step into
the line of fire. Which is why I love him and will do anything to keep him
safe--until I can't anymore. I hope that day will never come. But if it
does?
Oh, well. Man
does not lead by brain alone.
STANLEY BING's
latest book, Sun Tzu Was a Sissy: Conquer Your Enemies, Promote Your Friends,
and Wage the REAL Art of War (HarperBusiness), is available at finer bookstores
everywhere. He can be reached at stanleybing@aol.com.