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By Adam Lashinsky

(FORTUNE Magazine) - Confused about whether the $100-plus plunge in shares of Google is a buying opportunity or a reason to flee the stock? You're not alone. Wall Street analysts are just as befuddled.

It felt very 1999 late last year when analysts slapped price targets of $600 and more on Google's shares, which peaked Jan. 11 at $475. Google (Research), in addition to its "Don't be evil" credo, also adheres to an investor relations policy of "Give no guidance." When earnings fell below expectations on the last day of January, investors panicked, sending shares as low as $348.

So where's the stock going next? Analysts basically are clueless. CSFB's Heath Terry raised his price target from $475 to $500, arguing that "given the company's rapid growth and the lack of guidance, [the weak results] do nothing to change our outlook." UBS's Benjamin Schachter cut his target from $500 to $425 and suggested to clients 17 questions he wished he had the opportunity to ask Google.

He may get his chance. Google hosts an investor conference March 2 at its headquarters in Mountain View, Calif. At last year's meeting, the company's executive chef spoke, but the CFO did not. Wall Street is definitely hungering for data this time around. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.

Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.