Extreme retail
By Eugenia Levenson, Fortune Magazine

(Fortune Magazine) -- "It's a little over the top," admits Dennis Piretra, marketing director for Wenger, about the new Swiss Army Giant Knife. The nine-inch-wide behemoth costs $1,200 and is loaded with 85 tools, including a 300-foot-range laser pointer, a cigar cutter, a bike-chain-rivet setter, and 25 screwdrivers. Wenger, one of two authorized Swiss Army manufacturers, was acquired by rival Victorinox last year but still operates autonomously. It isn't counting on the Giant Knife to be a big seller -- just an attention grabber. But it's not taking any chances: An even bigger version is in the works.  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.