Unspoiled land - a bargain at $155 million!

By Ellen Florian Kratz, Fortune writer

(Fortune Magazine) -- The real estate market is crashing? You'd hardly know it from the prices in Sotheby's fall catalog. Take Rancho El Cojo and neighboring Jalama Ranch in Santa Barbara County, Calif., on page 40. The asking price--for 24,000 acres of rolling, tree-filled hills and nine miles of prime SoCal beachfront, including three of the world's most famous surf breaks--is a cool and firm $155 million. The properties are currently in escrow under one unnamed buyer. But two deals have already fallen through this year--so if you've got the dough, you might still have a chance.

The current owners are 50 or so members of the Bixby family, which has held the land ever since rancher Fred Bixby bought it to breed horses and raise cattle early in the last century. Though they've decided to cash out, the clan is wary of developers.

"It's a superunique piece of property," says Preston Bixby Hotchkis, 77, who spent much of his youth working on the ranch. "I'm hoping it gets into the hands of somebody who has the same appreciation that we have."  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.