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Nike
13
Top 50 rank: 13
Rank in Apparel: 2
(Previous rank: 1)
Overall score: 7.37
Ticker:NKE
Why it's admired:
Nike continues to have the most enviable roster of athletes endorsing the brand, including Lebron James, Tiger Woods and Serena Williams. In 2013, the sports apparel and shoe maker decided to leverage its popularity by making social media a core part of its marketing campaign, gaining more than 50 million views of their YouTube videos this year. The company's 2013 revenues were up 8% to $25.3 billion from the previous fiscal year, with a net income increase of 9% to $2.5 billion. --B.S.
Headquarters:
Beaverton, OR
Website:
www.nikebiz.com
By Erika Fry, Caroline Fairchild, Brandon Southward, Claire Zillman and Catherine Dunn
Nine key attributes of reputation
Industry rank
Use of corporate assets
3
Quality of products/services
2
From the March 17, 2014, issue.
