14 of 50
BMW
14
Top 50 rank: 14
Rank in Motor Vehicles: 1
(Previous rank: 2)
Overall score: 7.68
Ticker:BAMXY
Why it's admired:
BMW sold more vehicles in 2013 than ever before, with nearly 2 million BMW, Mini and Rolls-Royce models sold worldwide, beating its 2012 record by 6.4%. The luxury carmaker also continues to be a workplace in demand. In the German Student Survey, both business and engineering students ranked BMW second among their ideal employers in 2013. --B.S.
Headquarters:
Munich, Germany
Website:
www.bmwgroup.com
By Erika Fry, Caroline Fairchild, Brandon Southward, Claire Zillman and Catherine Dunn
Nine key attributes of reputation
Industry rank
Use of corporate assets
1
Quality of products/services
1
From the March 17, 2014, issue.
