1 of 50
Apple
1
Top 50 rank: 1
Rank in Computers: 1
(Previous rank: 1)
Overall score: 7.94
Ticker:AAPL
Why it's admired:
The iconic tech company known for the iPhone and other stylish and user-friendly products is back in the top spot on this year's list, for the seventh year in a row. Apple, the most valuable brand on the planet according to Interbrand, brought in $171 billion in revenues in FY2013 and is flush with cash, but fan boys and girls (not to mention the market) are getting antsy to see its next big product. Bets are on a smartwatch or AppleTV, but the company is also reportedly turning its attention to cars and medical devices. -- Erika Fry
Headquarters:
Cupertino, CA
Website:
www.apple.com
By Erika Fry, Caroline Fairchild, Brandon Southward, Claire Zillman and Catherine Dunn
Nine key attributes of reputation
Industry rank
Use of corporate assets
1
Quality of products/services
1
From the March 17, 2014, issue.
