Rank | Company Name | Location | |
---|---|---|---|
1 | ![]() |
Apple | CA |
2 | ![]() |
Amazon.com | WA |
3 | ![]() |
CA | |
4 | ![]() |
Berkshire Hathaway | NE |
5 | ![]() |
Starbucks | WA |
6 | ![]() |
Coca-Cola | GA |
7 | ![]() |
Walt Disney | CA |
8 | ![]() |
FedEx | TN |
9 | ![]() |
Southwest Airlines | TX |
10 | ![]() |
General Electric | CT |
Led by CEO Richard Anderson, the airline is growing internationally, courting business travelers, and booking record profits.
It can take decades to build a well-respected brand, but it can crumble instantly with a CEO gaffe, a sleazy ad, or a date hack. Here are 9 companies that need to stage a reputation comeback.