Mission: Accomplishment
Ways to keep sane in an entrepreneur's insanely busy world.
By Pat Croce

(FORTUNE Small Business) – It's not yet noon on Sunday, and I have completed my workout, enjoyed breakfast, attended church, and now sit writing my column for FSB. This month's topic was suggested by the magazine's editorial director, Brian Dumaine, who wondered how I maintained my increasingly rigorous schedule of filming a national daily television show, Pat Croce: Moving In, while simultaneously building a pirate museum (Pirate Soul) in Key West, Fla., and attending to a long list of speaking engagements, community initiatives, and family obligations. My answer boils down to that simple but often ignored formula for success: organization, delegation, and communication.

Each day of filming in Los Angeles begins with a 5:30 A.M. workout and breakfast, followed by a couple of hours of telephone calls and e-mails to the East Coast. I attack every workday armed with a prioritized to-do list. Urgent, time-sensitive items naturally thrust to the top of the list. But I also make sure that the things I tackle first are ones that help advance my goals. In my case, goal A is to film 100 episodes of the show, goal B is running my pirate museum, and goal C is attending to my speaking career. I gauge how each request fits in and prioritize accordingly.

The only thing that trumps goal A is my family. In the past six months of filming in Hollywood, I had only one week a month off to return home to Philadelphia--a schedule that would put a strain on any marriage. Every morning the first e-mail I sent was to my wife. It didn't replace hugs and kisses, but I'd let her know that I was thinking of her. I also made sure to call her at least once a day, and if I got a call or an e-mail from her, I'd drop everything. A few weeks ago she e-mailed me about the paint for our Key West cottage. I left an important preproduction meeting to give her a call. Sound trivial? Not really. I don't want anything to interfere with my family. And if I'm worried about the home front, it will hurt my work.

Dinner is the perfect time to decompress--if no business meetings have been scheduled--followed by a couple of evening hours dedicated to preparatory work for the next day's show.

Because it's impossible to be physically present on the West Coast, in Key West, and in Philadelphia (my hometown) at the same time, it is imperative that I employ trusted people who passionately pursue our business objectives. My entrepreneurial employees, however, can't achieve my visions if I don't constantly communicate with them. Equipped with a Nextel BlackBerry wireless e-mail device, a wireless Internet laptop, and pen and paper for my constantly expanding to-do list, I'm prepared at all times to pursue every goal on every front from every angle and to answer the urgent questions and listen to concerns. If I can communicate my vision--even while 3,500 miles away--so succinctly and so vividly that my people can see it, touch it, and taste it with the same passion that I feel, then our business fate will surely be favorable.