Like me? Hire me!

(FSB Magazine) -- Willy Loman was right: It's important to be well-liked. At least that's the finding of a recent survey by NFI Research, which found that managers at small businesses are more likely to make hiring and promotion decisions based on personality than on such insignificant factors as, oh, skill level.

When hiring and/or promoting in your business, which of the following do you rely on?

Personality/likability: 64.8%

Skills: 58.6%

Track record: 53.9%

Knowledge of your organization: 18.8%

Diversity: 14.1%