Kind cuts for a dot-com stylist

An entrepreneur finds a niche by bringing mobile hair salons to Silicon Valley workers.

By Mina Kimes, FSB Magazine

(FSB Magazine) -- Silicon Valley's technology workers may be among the most likely to succeed, but they aren't usually voted best tressed.

Dena Kaufel, the 43-year-old founder of Onsite Haircuts, recognized the root of the problem - "Not everyone wants to take two hours out of his workday to drive to a salon" - and responded.

dot_com_stylist.03.jpg

Kaufel and her staff drive a pair of Winnebagos outfitted as traveling beauty salons, complete with barber chairs, mirrors and sinks, to 11 company parking lots throughout the area.

Customers schedule same-day $18 cuts at onsitehaircuts.com, a service created with the help of an engineer who came in for a trim.

With stops at Google (Charts), eBay (Charts), and Yahoo (Charts), Onsite saw revenues increase 800 percent, to about $200,000, this year.

The company also bought a third Winnebago, demonstrating its ability to grow alongside its clients' employers (and their hair).

Would you get a haircut from a mobile salon in your company parking lot? Write a letter to the editors and let us know.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.