Xcel Brands, Inc. Collaborates With HP Inc. to Create Isaac Mizrahi Smartwatch
![]() NEW YORK, Jan. 28, 2016 (GLOBE NEWSWIRE) -- Xcel Brands, Inc. (NASDAQ:XELB) announced today that fashion industry leader Isaac Mizrahi will team with HP Inc. to create the Isaac Mizrahi Smartwatch, Engineered by HP, combining Isaac Mizrahi’s signature style with HP’s advanced engineering. Robert W. D'Loren, Xcel's Chairman and Chief Executive Officer stated, "We’re excited to partner with HP Inc. to create a truly beautiful smartwatch that is the first of its kind for fashionable women. HP is a leader in the technology space, and their engineering capabilities have been a perfect complement to the classic American sportswear brand that is Isaac Mizrahi." DESIGNED BY ISAAC MIZRAHI The Isaac Mizrahi smartwatch- Engineered by HP, is made to look classic with its round shape, large roman numerals and interchangeable leather bands. The watch is available in two Swarovski Crystal-outlined faces in silver and gold-tone stainless steel, and the leather strap comes in five interchangeable colorways. “I knew that I didn’t want it to look like the average smartwatch,” said Isaac Mizrahi. “It’s hard to integrate something so modern and mechanical looking into a feminine look, and I wanted the design to be a hidden treasure. The result is beautiful, refined and will be every woman’s BEST accessory.“ The analog movement with digital display features a translucent color-matched dial that hides the digital display when inactive and features luminous hands. A traditional watch battery expected to last several years powers the watch functionality, and the smart capabilities have a five day battery life1, pending individual usage. ENGINEERED BY HP “As we continue to expand the Engineered by HP program portfolio, it is important for us to consider personal style, just as much as we expand the technology infused in these designs,” said Sridhar Solur, General Manager, Wearables and Smart Platforms at HP Inc. “The Isaac Mizrahi smartwatch allows users to remain at the forefront of fashion, without sacrificing the connectivity that is so necessary with the way we live today.” With the use of the customized Isaac Mizrahi smartphone app, compatible with both iOS (8+) and Android (4.4+), notifications allow wearers to stay connected by sending through subtle notifications from social platforms, incoming calls, texts, emails and meeting alerts. The Isaac Mizrahi Smartwatch, Engineered by HP, is available for purchase at http://engineeredby.hp.com/isaacmizrahi/geolocate for a retail price of $249.99. Xcel Brands, Inc. About Isaac Mizrahi: (1) Battery life duration varies based on the volume of data streaming between the watch and phone. (2) Estimated U.S. street prices. Actual prices may vary. For further information, please contact: Quin Acciani Manager Lividini & Co. 646-443-2067 quin@lividini.com Stephanie Taylor PR Associate Xcel Brands, Inc. 347-727-2483 staylor@xcelbrands.com Mike Hockey Director, Personal Systems Media Relations 281- 728-7242 Mike.hockey@hp.com ![]() |
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