MILWAUKEE and APPLETON, Wis., Aug. 11 /PRNewswire/ -- eMagic announced today that LoanSifter's real time product and pricing engine is now available to eMagic users through a seamless integration, allowing lenders and originators to identify, price and process loans with greater accuracy and speed than ever before.  The integration empowers eMagic users to further grow profits and stay compliant with a growing number of industry regulations and evolving investor guidelines.

"Our relationship with LoanSifter provides eMagic customers a competitive advantage and better profitability.  It also streamlines the mortgage loan process," said Chad Northington, managing director of eMagic. "eMagic customers now have up-to-the-minute access to price loan scenarios in LoanSifter with lead or loan information gathered in eMagic.  This includes underwriting guidelines, pricing incentives and rejection details.  eMagic customers can upgrade to load any investor rate sheet, as well as their own.  The results can also be automatically sent back to eMagic."

eMagic.com is an e-commerce subsidiary of Mortgage Guaranty Insurance Corporation (MGIC).  LoanSifter's products provide instant, up-to-the-minute pricing, product and guidelines on over 150 correspondent and wholesale investors, including MGIC's own mortgage insurance pricing and eligibility guidelines.  Through an upgrade to LoanSifter's solutions, eMagic customers can have access to auto-quoting sites, automated email alerts and drip marketing, open house flyers, scenario tracking and alerts.

"In today's environment, mortgage lenders need seamless tools that give them a competitive edge," explains Bruce Backer, president of LoanSifter.  "What we bring to eMagic customers is just that – an opportunity to remain nimble with an automated workflow that offers improved, accurate data quality, better control and compliance, and improved profitability."

About LoanSifter, Inc.

LoanSifter, Inc., provides the banking industry's most comprehensive tools for loan originators and secondary departments to price, manage, and market loans.  The company's flagship product, LoanSifter, is an accurate, web-based product eligibility and pricing solution providing banks, credit unions and mortgage bankers with comprehensive tools to improve their service levels and increase pull-through.  LoanSifter is also the leader in delivering point-of-sale and marketing tools to loan officers.  Automated tools include email campaigns, custom quoting for Zillow and LendingTree, scenario-specific rate monitoring alerts, and open house flyers. For more information about LoanSifter, call 920.268.4770 or visit www.LoanSifter.com.

About eMagic

eMagic.com, LLC, is an e-commerce subsidiary of Mortgage Guaranty Insurance Corporation (MGIC), the principal subsidiary of MGIC Investment Corporation (NYSE: MTG), which is headquartered in Milwaukee, Wisconsin. eMagic provides affordable online mortgage loan origination solutions for banks, credit unions, mortgage bankers and originators to help automate and simplify the mortgage process.  eMagic is dedicated to expanding its product and service offerings to bring value and efficiency to its customers.

SOURCE eMagic.com, LLC