PR Newswire Case Study Proves Power of Distribution to Boost Visibility and Sales
PR Newswire

NEW YORK, Feb. 9, 2016 /PRNewswire/ -- Most successful content marketing strategies include promotion of content across owned channels—but to boost both visibility and revenue, an effective content distribution strategy is necessary.

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PR Newswire partnered with to demonstrate that frequent distribution as part of a content promotion strategy is critical to sparking engagement and driving sales. The results are highlighted in the case study Boosts Visibility & Revenue: A Content Distribution Case Study. is the most comprehensive collection of market intelligence products and services on the web, offering reports from over 720 top publishers. With the help of a content distribution program devised by PR Newswire, saw a significant increase in engagement and website traffic.

Download this report now and learn how content distribution can:

  • Increase brand awareness with organic media pick-up, and elevate content in search;
  • Boost engagement with click-throughs and social sharing; and
  • Create revenue through lead generation.

For the full details on how drove revenue and improved visibility and engagement with content, download the case study here.

About PR Newswire
PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content -- from rich media to online video to multimedia -- and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contact:
Victoria Harres
Vice President, Strategic Communications & Content

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