Playtech Extends Contract with RAY
LONDON, April 26, 2013 /PRNewswire/ --
Playtech (LSE: PTEC), the international designer, developer, licensor and provider of software and services for the online, mobile, TV and land-based gaming industry, announces a two-year extension of the Company's contract with RAY, (Finnish Slot Machine Association).
For the past three years, following a public tender, Playtech has been providing RAY with its leading Casino and Poker products according to Finnish regulation. During this time, RAY has had great success in the market with almost €50m GGR (Gross Gaming Revenue) reported for 2012 alone. RAY's overall gaming revenues have increased significantly by integrating online gaming into its entertainment portfolio for Finnish consumers, without compromising business development across Finland's land based gaming operations.
Shay Segev, Playtech's COO, commented, "We are very pleased that the partnership between the two companies has remained strong and that moving forward, we will continue to see the relationship grow. With the recent launch of Playtech's Mobile Casino, RAY will have yet another platform to drive revenue and engage players in the Finnish market for years to come. RAY is a strategic Playtech partner, demonstrating our strong position in Regulated Markets."
Playtech develops unified software platforms and content for the online and land-based gaming industry, together with providing a range of ancillary services such as marketing, hosting and CRM services.
The Group's capabilities enable the delivery of an integrated software or turnkey solution, with players accessing online, broadcast, mobile and server-based gaming terminals through a single account.
New licensees include existing online operators upgrading or diversifying their offering, land-based casino groups, government sponsored entities such as lotteries, and new entrants making their online gaming debut, particularly in newly-regulated markets.
Founded in 1999, Playtech is listed on the London Stock Exchange and has over 2,700 employees located in nine countries. Its leading gaming applications include casino, poker, bingo, sports betting, live, mobile and social gaming, casual and fixed odds games.
Adam Kay, Head of Investor Relations
Pelham Bell Pottinger