Platforms Secret similarities
Done right, "platform sharing" doesn't have to mean cookie-cutter cars.
By Peter Valdes-Dapena, CNNMoney.com staff writer
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Lexus RX330 / Toyota Camry
Lexus RX330 / Toyota Camry
Toyota is often cited as a master of platform sharing. For example, the fundamental platform used to create the last-generation Toyota Camry was also used to create the Solara coupe, the larger Avalon sedan, the Lexus ES, the Sienna minivan, and the Highlander and Lexus RX SUVs.

Toyota benefits from the fact that it has grown from the ground up into a global car manufacturer. By contrast, Ford and General Motors have acquired many different companies around the world with distinct engineering cultures. Now they have to "rationalize" those different approaches to create vehicle platforms that can serve globally, a process that is just beginning to see some success.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.