Keep the Dust off Old BrandsTreat evergreens, as we like to call them, as if they were new. Treat them with tender loving care by devoting human and financial capital to them, and make sure they remain contemporary. We're doing this now with Monopoly Here and Now by giving our customers a one-year chance to experience Monopoly as if it were invented today instead of in 1938. Instead of $1,500, there's now $15 million. Every product and every brand has a core essence. Don't sacrifice that core essence as you update the product. We always want to move on to the new. It's the old, though, that keeps selling year after year - as long as it looks new.