Make Gender Parity PayWomen are redefining the consumer electronics business. They spend more than $55 billion each year on consumer electronics and influence 90 percent of all purchases. You've got to be crazy to not pay attention to that. The challenge, then, is how do you change to be more appealing to such an important group of customers?
The easiest way to do that? Leverage the insights of the thousands of women who work for the company! They are your greatest resource. Most businesses underutilize the perspectives of employees who are dying to be heard and hungry to make the business better. In our case, the talent in our stores absolutely needs to reflect our communities. That means about half of the employees in each of our stores should be women - a goal Best Buy is still trying to meet. In fact, we've seen a dramatic increase in comparable stores where there is good parity between male and female employees.