How to Succeed in 2007
We asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead.
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Ron Sargent
Ron Sargent
Chairman and CEO, Staples
Practice Extreme Differentiation
In our business, a lot of chains sell the same product at the same price. So we redesigned the stores to make it a simpler, easier shopping experience. We made getting rebates much easier. We've come out with a lot of new products. We hold over 50 patents. We have quick checkout and knowledgeable people, we're well-stocked with all items, and there's a Staples.com kiosk in every store. Figure out why a customer would drive by your competitor to come to you.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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