Our campaigns are a lot more work now. Our "Got Milk" campaign was based on the fact that milk made you sleep better and rebuilt muscles. So we created TV commercials where aliens came and abducted cows and took them back to their planet, because their bones were weak and they needed more sleep. Then we made a website for angry farmers, Cowabduction.com. We put up notices around the city about the missing cows. And we made another website promoting the aliens' point of view. The campaign was such a success that we're releasing it in theaters.