How to make a comeback
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Alan Hassenfeld
Alan Hassenfeld
Chairman, Hasbro
Keep the Dust off Old Brands
Treat evergreens, as we like to call them, as if they were new. Treat them with tender loving care by devoting human and financial capital to them, and make sure they remain contemporary. We're doing this now with Monopoly Here and Now by giving our customers a one-year chance to experience Monopoly as if it were invented today instead of in 1938. Instead of $1,500, there's now $15 million. Every product and every brand has a core essence. Don't sacrifice that core essence as you update the product. We always want to move on to the new. It's the old, though, that keeps selling year after year - as long as it looks new.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.