How to make a comeback
We asked the brightest minds in business how they do what they do – and how you can cash in on their advice in the year ahead.
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Ron Sargent
Ron Sargent
Chairman and CEO, Staples
Practice Extreme Differentiation
In our business, a lot of chains sell the same product at the same price. So we redesigned the stores to make it a simpler, easier shopping experience. We made getting rebates much easier. We've come out with a lot of new products. We hold over 50 patents. We have quick checkout and knowledgeable people, we're well-stocked with all items, and there's a Staples.com kiosk in every store. Figure out why a customer would drive by your competitor to come to you.
 What do you think it will take in 2007 to succeed in business? E-mail the editors here.
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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.