46. Catherine West
EVP, Chief Operating Officer, J.C. Penney (JCP)
2005 rank: New
Penney's new COO—she's had the job since August— will help the $19 billion department store expand. The company plans to add 175 new stores to its 1,000-plus locations by 2011. Well positioned to grab market share after Federated's acquisition of May, Penney is also extensively remodeling its existing stores.
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