Oskar Blues dubbed its revolution the "Canned Beer Apocalypse" and drove the cans around to local retailers in a nearly dead refrigerator truck it bought for $3,500 and three cases of beer.
Last year Oskar sold 5,000 barrels' worth, and in 2006 that number will climb to more than 9,000, thanks to two additional canned brews - Old Chubb, a Scottish ale (dark and smoky), and Gordon, a double IPA (big and red, with a piny flavor) - and distribution to 13 states. Revenue for its beer and restaurant hit $2.4 million in 2005 and nearly doubled in 2006.
Pictured here: Oskar Blues' staff with the Blues Bus, a free shuttle to keep drinkers off the road.