We can't recommend a good Web designer - there are scads of small shops, and design is a matter of taste - but Web analytics software is more capable and less expensive than ever. Most products are offered over the Web on a subscription basis, and none of the companies below will ask you to buy hardware or install software.
- CLICKTRACKS: In addition to standard services, scans for click fraud on pay-per-click ads. Basic product starts at $29.95 a month. clicktracks.com
- GOOGLE ANALYTICS: This traffic tracker - formerly called Urchin - has been offered free since being purchased by Google in 2005. Provides an array of data; interfaces with Google AdWords. google.com/analytics
- WEBTRENDS: Industry leader with about half the small-business market; its WebTrends Analytics 8 starts at $35 a month. webtrends.com
