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Sony takes on GameBoy
Electronics maker hopes to challenge dominance of Nintendo.
May 13, 2003: 2:22 PM EDT

Sony threw the gaming industry a curve Wednesday, announcing plans to launch a portable gaming system that will compete directly with Nintendo's GameBoy Advance.

Dubbed the PSP, the system is scheduled to be released in the 2004 holiday season. The company did not announce any pricing details.

The PSP will utilize a new proprietary storage disk, offer a backlit screen, and have a rechargeable battery. It will measure approximately 4.5 inches and offer a widescreen viewing format.

Sony computer President and CEO Ken Kutaragi called the device "the Walkman of the 21st century."

Nintendo has long been the King of the Hill of handheld gaming, but analysts and industry insiders have wondered when Sony (SNE: Research, Estimates) would try to move in. Ten years ago Sony launched the Playstation, which eventually gained a dominant position over the video game sector.  Top of page




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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2012 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2012 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2012. All rights reserved. Most stock quote data provided by BATS.