NEW YORK (CNN/Money) - Having difficulty finding that SUV with 3 DVD players, six TV screens, a PlayStation 2 and vibrating seats?
P. Diddy to the rescue.
Rapper Sean "P. Diddy" Combs plans to sell a line of tricked-up $85,000 Lincoln Navigators under his Sean John label, currently used on a clothing line, according to a spokesperson for Buzztone Marketing Agency.
"This is a truly one of a kind agreement and is representative of Mr. Comb's lifestyle," said Josh Taekman, president of Buzztone, "which is universally recognized as fine living."
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Unmodified Lincoln Navigator |
The normal sticker price for a Navigator is $55,000.
Combs expects to sell 100 of the customized Navigators through yet-to-be-selected dealerships beginning Aug. 1, 2003. The customized Navigators will feature special 22-inch wheels designed by Boyd Coddington, black chrome paint treatment, a back-up camera and a heated, vibrating driver's seat.
There is no special arrangement between Lincoln and Combs, said Todd Nissen, a Lincoln spokesperson.
"We're glad that someone's taking an interest in the vehicle," said Nissen, "and it's getting us into a market we're not normally in, but it's not an official deal with us."
Combs and a driver were in a Lincoln Navigator when they were chased by police following a shooting in a New York City nightclub in 1999, but were later acquitted in the case. P. Diddy's girlfriend at the time, Jennifer Lopez, also was in the Navigator, but was not charged.
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