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Roll like P. Diddy in $85,000 SUV
Sean 'P. Diddy' Combs to offer his own line of Lincoln Navigators beginning Aug. 1.
June 13, 2003: 3:34 PM EDT

NEW YORK (CNN/Money) - Having difficulty finding that SUV with 3 DVD players, six TV screens, a PlayStation 2 and vibrating seats?

P. Diddy to the rescue.

Rapper Sean "P. Diddy" Combs plans to sell a line of tricked-up $85,000 Lincoln Navigators under his Sean John label, currently used on a clothing line, according to a spokesperson for Buzztone Marketing Agency.

"This is a truly one of a kind agreement and is representative of Mr. Comb's lifestyle," said Josh Taekman, president of Buzztone, "which is universally recognized as fine living."

Unmodified Lincoln Navigator  
Unmodified Lincoln Navigator

The normal sticker price for a Navigator is $55,000.

Combs expects to sell 100 of the customized Navigators through yet-to-be-selected dealerships beginning Aug. 1, 2003. The customized Navigators will feature special 22-inch wheels designed by Boyd Coddington, black chrome paint treatment, a back-up camera and a heated, vibrating driver's seat.

There is no special arrangement between Lincoln and Combs, said Todd Nissen, a Lincoln spokesperson.

"We're glad that someone's taking an interest in the vehicle," said Nissen, "and it's getting us into a market we're not normally in, but it's not an official deal with us."

Combs and a driver were in a Lincoln Navigator when they were chased by police following a shooting in a New York City nightclub in 1999, but were later acquitted in the case. P. Diddy's girlfriend at the time, Jennifer Lopez, also was in the Navigator, but was not charged.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.