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DiMassimo's Island
Eight would-be account executives live and work at ad firm while competing for entry-level position.
September 17, 2003: 5:22 PM EDT

NEW YORK (CNN/Money) - Manhattan isn't a deserted island, but if you ask anyone in advertising, it can be a jungle.

A group of eight would-be account executives are competing for their own chance to be the Richard Hatch -- the winner of the first Survivor television show -- of the advertising world as they vie for an entry-level job at DiMassimo Brand Marketing.

The New York ad firm is hosting an "Account Executive Survivor" competition in which contestants will live and work at the agency for a week and compete in a series of advertising-related tasks, which include creating a new advertising campaign for the Plaza Hotel and handling a simulated client crisis.

Each contestant has been assigned to a mentor, who will guide them through the competition, and a free one-week pass to Crunch Fitness, one of the agency's clients, where they can shower each morning.

And at the end of each day, contestants will tape their confessional pleas before the voting-off process begins. Thus far the competition has winnowed down to six contestants, but two more will be asked to leave Thursday morning.

The coveted junior job doesn't quite pay $1 million, but the starting salary, which ranges from $25,000 to $30,000, is significantly higher than the industry average.

"While it might sound humorous, it will be set up to truly test the character and abilities needed to survive and flourish in the advertising community," Mark DiMassimo, the agency's founder and creative director, said in a statement.

"The industry," he said, "is all about survival."  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.