NEW YORK (CNN/Money) - Manhattan isn't a deserted island, but if you ask anyone in advertising, it can be a jungle.
A group of eight would-be account executives are competing for their own chance to be the Richard Hatch -- the winner of the first Survivor television show -- of the advertising world as they vie for an entry-level job at DiMassimo Brand Marketing.
The New York ad firm is hosting an "Account Executive Survivor" competition in which contestants will live and work at the agency for a week and compete in a series of advertising-related tasks, which include creating a new advertising campaign for the Plaza Hotel and handling a simulated client crisis.
Each contestant has been assigned to a mentor, who will guide them through the competition, and a free one-week pass to Crunch Fitness, one of the agency's clients, where they can shower each morning.
And at the end of each day, contestants will tape their confessional pleas before the voting-off process begins. Thus far the competition has winnowed down to six contestants, but two more will be asked to leave Thursday morning.
The coveted junior job doesn't quite pay $1 million, but the starting salary, which ranges from $25,000 to $30,000, is significantly higher than the industry average.
"While it might sound humorous, it will be set up to truly test the character and abilities needed to survive and flourish in the advertising community," Mark DiMassimo, the agency's founder and creative director, said in a statement.
"The industry," he said, "is all about survival."
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