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What price confidence?
Retail sales are coming back, but it may be more about getting a deal.
December 11, 2003: 8:39 AM EST

Retail sales, consumer spending, will stores have a healthy holiday shopping season or not?

That's the question that will be batted around economic circles today.

After two weak months, November retail sales bounced back led by auto sales.

The Commerce Department said retail sales rose 0.9 percent to after being flat in October. Excluding volatile automobile sales, retail sales rose 0.4 percent after rising a revised 0.4 percent in October. Economists, on average, expected sales to rise 0.7 percent and sales excluding autos to rise 0.3 percent, according to Briefing.com.

On the one hand that seems to reflect greater consumer confidence, a sense of the job market getting less weak, if not better.

On the other hand it shows that people will buy ... but only if they get some kind of discount or special deal. That means the consumer can continue to hold up the economy as long as retailers are willing to accept lean margins.

And it would also seem to argue against demand, consumer-driven inflation as the economy picks up as long as people remain cautious and unwilling to buy stuff when prices are rising, or unless someone gives them a price discount.  Top of page


Kathleen Hays anchors CNN Money Morning and The FlipSide, airing Monday to Friday on CNNfn. As part of CNN's Business News team, she is also a regular contributor to Lou Dobbs Tonight.




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.