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America's favorite car color
DuPont: White is number two, but shades of gray are moving up fast.
December 12, 2003: 10:21 AM EST
By Peter Valdes-Dapena, CNN/Money Staff Writer

NEW YORK (CNN/Money) - In its annual Color Popularity Report, DuPont Automotive reports that silver, the choice for 20.2 percent of new cars, was North America's most popular car color for 2003. White, the color on 18.4 percent of new cars, came in second. Black ranked third at nearly 12 percent.

Most popular car colors
Silver topped the list of most popular colors for cars produced in the U.S. and Canada.
Color20032002
Silver20.2%22.8%
White18.4%15.2%
Black11.6%12%
Med/Dark Gray11.5%7%
Light Brown8.8%6.4%
Med/Dark Blue8.5%10.9%
Medium Red6.9%6.9%
Med/Dark Green5.3%5%
Bright Red3.8%3.3%
Dark Red0.9%N/A
Source:DuPont Automotive

The rankings are based on the portion of cars manufactured in North America that are painted in each color. Auto manufacturing plants are acutely aware of day-to-day consumer sales, said Terrence Cressy, marketing manager for DuPont Automotive. Color changes can be made quickly in response to the most recent sales figures, he said. So, numbers of cars manufactured in each color provide an excellent indication of actual popularity.

Silver actually dropped in popularity from last year, while white moved up, but not enough to take the top spot. Medium-dark gray was the big mover, moving up 4.5 percent overall in North America. It went from sixth to become the favorite color choice in the luxury segment in North America, a segment that often indicates future trends in vehicle colors. Overall, it was the fourth most popular color.

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"Medium-dark grays, enhanced with coarser metallic effects, retain the technical sophistication of silver while providing a sense of richness and value to differentiate new vehicle models from the mainstream," said Rover Daily, automotive color marketing manager for DuPont.

Medium-dark green, a perennial color leader in the 1990s under names like Hunter Green and Forest Green, dropped out of the top-10 color choice list for luxury cars. It still made moderate gains in the full/intermediate SUV/truck/van segments, however. Reds, updated with slightly cooler, bluish hues or made more brilliant, remain popular with consumers, according to a statement from DuPont.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.