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Low carb Doritos on the way
Frito-Lay says it will debut lower carb version of Doritos and Tostitos nationwide in May.
January 14, 2004: 8:35 AM EST

NEW YORK (CNN/Money) - Snack maker Frito-Lay is the latest company to try to reach consumers on low-carbohydrate diets by offering a lower carb version of its Doritos and Tostitos chips.

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The company, a unit of PepsiCo (PEP: Research, Estimates), said the new chips will have half the carbohydrates of its traditional chips. They will go under the names Doritos Edge and Tostitos Edge and are now being test marketed in the Phoenix market. They are expected to be in stores nationwide by May.

The company says it is using soy proteins and fiber to reduce the carbohydrates 60 percent. The new chips will have 6 net grams of carbohydrates, 10 grams of protein, and 3 grams of fiber in a 1-ounce single-serving packet. That compares to 17 grams of carbohydrates and only 1 gram of fiber in the standard Doritos and Tositos 1-ounce package.

Frito-Lay spokesman Charles Nicolas would not speculate on if or when the company would have lower carb versions of other chips.

"These corn chips are two of our leading brands. Our unique cooking process allows us to introduce the soy protein and fiber to the chip," he said.

Frito-Lay's statement said it expects the new version of the chips to generate additional incremental sales. The two chips have annual U.S. sales of $3 billion.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.