CNN/Money 
News > Companies
graphic
PETA's impotence ad a no-no with CBS
Animal rights group says network rejects $2M to air its meat/impotence ad during Super Bowl.
January 15, 2004: 3:51 PM EST
by Parija Bhatnagar, CNN/Money Staff Writer

NEW YORK (CNN/Money) - This is PETA's Super Bowl ad pitch to CBS: Two scantily clad women try to seduce a pizza man but discover that he can't deliver "the goods". CBS rejected the ad. PETA says the network isn't playing fair.

Michael McGraw, spokesman for the People for the Ethical Treatment of Animals (PETA), said the group used the provocative subject matter to make the point that eating meat causes impotence.

You kind of figure that out toward the end of the 30-second commercial when the two women express their happiness with a "vegetarian" delivery boy.

CBS rejected PETA's racy 30 seconds Super Bowl ad.  
CBS rejected PETA's racy 30 seconds Super Bowl ad.

CBS turned down the hefty $2 million that the group was willing to pay the network to have the commercial aired during its Super Bowl XXVIII broadcast on Feb. 1.

CBS spokesman Dana McClintock said the network rejected the ad because of its "general policy against airing advocacy advertisements.

PETA argues that's not true, pointing out that CBS had aired an anti-smoking commercial from Truth.com during the Super Bowl.

"CBS has no problem with airing commercial after commercial advocating the consumption of fried chicken, pork sausage and fast-food burgers, even though eating these products are making Americans fat, sick and boring in bed," PETA spokeswoman Lisa Lange wrote in an e-mail to CNN/Money.

"Our ad has all three of advertising's most popular elements -- sex, humor, and animals --so the network should jump on it." she said.  Top of page




  More on NEWS
GM's most popular pickup recalled six times this year
General Motors recall: The latest
Smith & Wesson hit for overseas bribes
  TODAY'S TOP STORIES
The most recalled vehicle of the year
Grieving parents now face student loan bill
Herbalife stock tumbles on earnings miss




graphic graphic

Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.
Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.