CNN/Money 
CNNMoney.com
News > Companies
graphic
Wal-Mart, Time Inc. in magazine deal?
Published report says Wal-Mart gets exclusive rights to distribute new low-priced women's magazine.
February 9, 2004: 3:34 PM EST

NEW YORK (CNN/Money) - Publishing powerhouse Time Inc. and Wal-Mart reportedly have a deal that would give the retailer exclusive distribution rights to a new low-priced women's magazine, a report said Monday.

The New York Post, citing unidentified sources, said Time Inc. expects to launch the magazine later this year, saying that the Wal-Mart deal was among the last few issues that had to be finalized before the project was given the green light.

The report also said the agreement would mark the first time Time has put out a magazine exclusively to one retail outlet.

The magazine is expected to be priced at $1.99 a copy, the Post said, adding that the publisher is seeking to launch the magazine on a shoestring budget more akin to the British publishing style than a typical American style.

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.

The report quoted one source as saying that editors "are being told that they will have to answer their own phones" and that they won't have assistants.

A Wal-Mart (WMT: Research, Estimates) spokesman told CNN/Money that talks with Time had been "in the works" for a while, but would not confirm or deny the report. Time could not be reached for an immediate comment.

Time Inc. is a subsidiary of Time Warner (TWX: Research, Estimates), the parent company of CNN/Money.  Top of page




  More on NEWS
States face more cutbacks and tax hikes
Wal-Mart scores on profit, but not sales
Gold scales new heights
  TODAY'S TOP STORIES
Stimulus: Is $787 billion not enough?
Stocks seen pulling back
Foreclosures: 'Tide may be turning'




graphic graphic

© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.