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Markets & Stocks
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Why iPod can't save Apple
The buzz on its wildly popular digital music box and swank storefronts mask an ebbing bottom line.
March 24, 2004: 11:41 AM EST
By Stephen Gandel, MONEY Magazine

NEW YORK (MONEY Magazine) - For Apple CEO Steve Jobs, these are triumphant times. The iPod is more than the most successful digital music player ever: It's a cultural phenomenon -- on a par with Sony's Walkman -- radically altering the way we buy and store music.

More about Apple
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Apple's triumphant return
Sweet music for Apple

This apparent success has lured many investors to jump on the Apple bandwagon. Its shares have risen more than 50 percent in the past year. If you love the company's products -- and what's not to love about their ease of use and elegant design? -- you might be tempted to buy Apple's shares.

But behind the hype and buzz surrounding the iPod and Jobs, there are problems stewing at Apple.

Continued...  Top of page




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