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Tissues that fight germs
Kimberly-Clark says new Kleenex three-ply tissue uses middle antiseptic layer to kill germs.
July 14, 2004: 1:00 PM EDT

NEW YORK (CNN/Money) - Kleenex is stepping up its bid in the fight against the common cold.

The tissue maker Wednesday introduced an anti-viral facial tissue meant to kill the virus believed to cause colds.

Kimberly-Clark (KMB: up $0.33 to $66.30, Research, Estimates), maker of the famous facial tissue, said the new tissue includes a moisture-activated middle layer treated with an anti-viral formula.

When moisture from a cough or sneeze hits the middle layer, the formula begins working immediately, killing nearly all the cold and flu viruses in the tissue within 15 minutes, according to the company.

The patented formula is made from citric acid and sodium lauryl sulfate, ingredients found in everyday consumer products, the company said. Citric acid is used to flavor soft drinks, while sodium lauryl sulfate is found in many shampoos and detergents.

The tissues are expected to be on the shelves by early October and will be available in two sizes, 60 and 120 to a box, with suggested retail prices of $1.39 and $1.99, respectively.  Top of page




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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.