NEW YORK (CNN/Money) -
Kleenex is stepping up its bid in the fight against the common cold.
The tissue maker Wednesday introduced an anti-viral facial tissue meant to kill the virus believed to cause colds.
Kimberly-Clark (KMB: up $0.33 to $66.30, Research, Estimates), maker of the famous facial tissue, said the new tissue includes a moisture-activated middle layer treated with an anti-viral formula.
When moisture from a cough or sneeze hits the middle layer, the formula begins working immediately, killing nearly all the cold and flu viruses in the tissue within 15 minutes, according to the company.
The patented formula is made from citric acid and sodium lauryl sulfate, ingredients found in everyday consumer products, the company said. Citric acid is used to flavor soft drinks, while sodium lauryl sulfate is found in many shampoos and detergents.
The tissues are expected to be on the shelves by early October and will be available in two sizes, 60 and 120 to a box, with suggested retail prices of $1.39 and $1.99, respectively.