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Tissues that fight germs
Kimberly-Clark says new Kleenex three-ply tissue uses middle antiseptic layer to kill germs.
July 14, 2004: 1:00 PM EDT

NEW YORK (CNN/Money) - Kleenex is stepping up its bid in the fight against the common cold.

The tissue maker Wednesday introduced an anti-viral facial tissue meant to kill the virus believed to cause colds.

Kimberly-Clark (KMB: up $0.33 to $66.30, Research, Estimates), maker of the famous facial tissue, said the new tissue includes a moisture-activated middle layer treated with an anti-viral formula.

When moisture from a cough or sneeze hits the middle layer, the formula begins working immediately, killing nearly all the cold and flu viruses in the tissue within 15 minutes, according to the company.

The patented formula is made from citric acid and sodium lauryl sulfate, ingredients found in everyday consumer products, the company said. Citric acid is used to flavor soft drinks, while sodium lauryl sulfate is found in many shampoos and detergents.

The tissues are expected to be on the shelves by early October and will be available in two sizes, 60 and 120 to a box, with suggested retail prices of $1.39 and $1.99, respectively.  Top of page




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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.