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News > Midsized Companies
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Drinking those cool Krispy Kremes
Doughnut retailer unveils frozen beverage line, including a glazed-flavored drink.
July 21, 2004: 2:00 PM EDT

Krispy Kreme's new frozen blended drinks come in four flavors and are available in select stores Wednesday.  
Krispy Kreme's new frozen blended drinks come in four flavors and are available in select stores Wednesday.

NEW YORK (CNN/Money) - Once the fried dough embodiment of hot and fresh, Krispy Kreme has transformed its original glazed doughnut into a new frozen beverage for summer.

The chain introduced a new line of frozen drinks Wednesday, including frozen original kreme -- a drinkable version of the company's signature doughnut -- raspberry, latte and double chocolate.

Customers can also add coffee to the kreme and double chocolate.

"Just as we did with our new signature coffees, our team took great care in developing four new, great-tasting frozen blended beverages, designed to offer customers an even greater variety of choices and taste experiences," President and CEO Scott Livengood said in a statement.

"We feel our expanded beverage offerings will provide tremendous growth opportunity for both the company and the Krispy Kreme brand," he added.

The drinks are available in 3 cup sizes -- 12-ounce, 16-ounce and 20-ounce -- and the suggested retail prices vary from $2.79 for the small size drink to $3.99 for the large size.

The Winston-Salem, N.C.-based company said it currently does not have plans to introduce low-carb versions of the new drinks.

This year Krispy Kreme's stock has fallen more than 45 percent, hurt by the growing popularity of the low-carb diet fad, and Wall Street's concerns about the company's aggressive pace of new store openings.

Wednesday's announcement sent Krispy Kreme (KKD: Research, Estimates) shares up as much as 3 percent in early trading.  Top of page




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