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Trump: The fragrance
Real estate billionaire-turned-TV star taps another market: men's cologne.
September 23, 2004: 12:49 PM EDT
by Steve Hargreaves, CNN/Money staff writer

NEW YORK (CNN/Money) - You can read his books, stay in his hotels, gamble in his casinos and watch him on TV. Now, you can smell like him too.

Uber-persona Donald Trump has announced a deal with Aramis and Designer Fragrances, a division of The Estee Lauder Cos. (EL: up $0.10 to $42.14, Research, Estimates), to market his new business venture: Donald Trump, The Fragrance.

"My new partnership with Aramis and Designer Fragrances is huge," Trump said in a press release. "They are leaders in the industry. Donald Trump, The Fragrance, will be the best men's scent available and the must-have gift for the holidays."

A spokswomen for Estee Lauder said the top note, or scent, of the cologne contains citrus notes with hints of mint, cucumber and black basil. The core note is made from an exotic plant -- which the company keeps secret -- that provides a green effect with woody undertones, rounded out with spicy, peppery accents. The finish come from exotic woods and has earthy, herbaceous and spicy notes.

The geometric glass bottle is tall, slim and clear and comes wrapped, of course, in solid gold packaging.

The cologne, available at Federated Department Stores in mid-November, comes in a 3.4 ounce bottle and will sell for $60.

"We are confident that men of all ages want to experience some part of Mr. Trump's passion and taste for luxury," said Aramis president Fabrice Weber in the release. "People want to know him on every level."

Terms of the deal were not disclosed.  Top of page

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