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Will the World Series feed America?
A free taco for everyone in the U.S. if a player hits the Taco Bell home run target during Game 3.
October 25, 2004: 6:07 PM EDT

NEW YORK (CNN/Money) - Taco Bell is giving major league baseball a chance to feed America.

If this target gets hit, America eats crunchy beef tacos  
If this target gets hit, America eats crunchy beef tacos

During game three of the World Series, if players from either team hit the 12' by 12' Taco Bell target, everyone in the U.S. will win a free Crunchy Beef Taco.

"With strong home run hitters from both the Red Sox and the Cardinals, nearly 300 million people just may have the opportunity to think outside the bun and win a free taco," said Taco Bell's chief marketing officer Greg Creed in a statement.

If the target is hit, the company said customers can pick up their tacos on Tuesday, Nov. 9 between 3 p.m. and 6 p.m. local time. Details will be available on tacobell.com in the event of a target-hitting home run.

Although this is the not the restaurant's first taco target offer, baseball players were not able to capitalize on previous opportunities for free food.

This time around, the company said chances for success are greater than before, given the location of the target and the batting records of the two teams.

The target is located left of center field, in Busch Stadium's Homer's Landing. During the 2004 season, nearly a quarter of the 170 home runs hit in the stadium landed in the area, approximately 420 feet from home plate.

Plus, since the start of the 2004 playoffs, the Boston Red Sox and the St. Louis Cardinals have posted a combined 32 home runs. Albert Pujols of the St. Louis Cardinals ranks second in home runs this season, with 46; and Manny Ramirez of the Red Sox leads the American League in home runs with 43.

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Taco Bell, which is owned by Yum Brands, (down $0.34 to $42.53, Research) has purchased an insurance policy to cover the anticipated cost of the free taco.

Major League Baseball and Taco Bell recently announced an agreement naming the fast food restaurant the "official quick service restaurant" of MLB through the 2006 baseball season.  Top of page




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