NEW YORK (CNN/Money) - Starbucks is stirring up the mix this weekend with the nationwide launch of its hot chocolate drink called "Chantico," named after the Aztec goddess of hearth and fire.

Chantico may be a fancy name for what essentially is a cocoa beverage, but Starbucks (Research) wants its patrons to think of it as something different, more like a "drinkable dessert."

According to the company, Chantico is steamed with cocoa butter and whole milk, giving it a thick and creamy texture.

"Imagine drinking a melted truffle and you're close to the Chantico chocolate experience," said Michelle Gass, Starbucks' senior vice president of category management.

A six-ounce cup of Chantico will vary in price between $2.65 to $2.95.

Equally rich is Chantico's caloric content. A six-ounce cup of Chantico contains 390 calories, 20g of fat and 50g of carbs.

Starbucks says the nutritional value is "consistent with other premium desserts offered at fine dining restaurants."

Gass said Starbucks will be introducing up to 4 beverage line extensions this summer but declined to offer any more details.