NEW YORK (CNNMoney.com) - The National Basketball Association, which stirred some controversy earlier this season with a new dress code for its players away from the court, has licensed a new line of men's dress apparel.

The line is being offered by Colony Sportswear, a Summit, N.J. firm that already had licensed business apparel for the National Football League and a number of leading college athletic programs.

The new NBA line will be known as the 52nd & 5th line, and will include logos of the various teams on the dress shirt pockets and sleeves, on ties, and on lapel of blazers. The liner of the blazers will also be decorated with team logos over inside of the breast pocket, as well as team colors.

NBA Commissioner David Stern instituted a new dress code before the start of the season that required players to wear business casual attire whenever they are engaged in team or league business, including a requirement they wear a sport coat when they are in attendance at games but not in uniform.

Some other clothing manufacturers have tried to cash in on dress code by getting players to wear their clothes.

Trade publication Advertising Age reports that Levi Strauss & Co.'s Dockers brand has offered to outfit all 450 NBA players with business-casual clothing at a cost of almost half a million dollars. And J.A. Apparel Corp.'s Joseph Abboud, maker of high-end suits, has sent a letter to more than 100 first- and second-year NBA players offering a clothing-for-advertising deal, according to the publication.

Colony Sportwear outfitted more than 30 Super Bowl MVPs who appeared at a various functions at this year's game. Many wore the jackets or ties on the field for the coin toss ceremony, said Tom Cosentino, spokesman for Colony. But the company has yet to outfit any NBA players with the new line. he said.

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