Soda sales going flat
Sales fall for the first time in two decades in the United States, hurt by bottled water as well as sports and caffeine drinks.

NEW YORK (CNNMoney.com) - Soda sales have gone flat for the first time in 20 years in the U.S., according to a new report.

2005 was the first time since 1985 that the number of cases of soda sold in the United States declined from a year earlier, said Beverage Digest, an industry trade publication.

The overall volume of soda sold sagged 0.7 percent to 10.2 billion cases last year.

John Sicher, publisher of Beverage Digest, said that consumers were making a permanent migration to noncarbonated drinks.

"I think consumers are migrating on an accelerating basis to other kinds of beverages -- mainly water and sports drinks," he said.

"There's also growth in bottled teas and energy drinks. This is a migration from one category to several others, and I see this trend continuing over the next few years."

He said he expected to see major sales growth in 2005 for bottled water, sports drinks and energy drinks when those figures become available later this year.

Market leader Coke (Research) fell 0.1 percent in volume, while runner-up Pepsi (Research) fell 1.2 percent. Number three Cadbury-Schweppes (Research) -- which owns Dr. Pepper, 7-Up and Canada Dry -- saw a 0.6 percent volume increase last year.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer. Morningstar: © 2018 Morningstar, Inc. All Rights Reserved. Factset: FactSet Research Systems Inc. 2018. All rights reserved. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2018 and/or its affiliates.