Peek-a-boo, Google sees you
Google aims to track its users to within 100-200 feet of their location through new wireless networks in San Francisco to hit them with local advertising.
SAN FRANCISCO (Reuters) - Internet search leader Google Inc. and service provider EarthLink were selected to provide a basic free wi-fi Internet service covering the entire city of San Francisco.
Google says users linking up with wi-fi transmitters placed around cities can be located to within a couple of blocks. This would open up a new level of advertising opportunities for the company, allowing it to serve tightly focused ads on its web pages from local businesses in the immediate area.
EarthLink also has been selected to build a municipal Wi-Fi network for the city of Philadelphia, and more recently, for Milpitas, California, in Silicon Valley.
Donald Berryman, president of EarthLink's municipal networks unit said in a statement: "We look forward to taking the next step to negotiate a contract to build a municipal wireless broadband network."
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