CNNMoney.com
Companies Economy International Corrections Pre-market Trading After-hours Trading Winners/Losers/Actives Bonds Currencies Commodities World Markets Money Magazine Real Estate Taxes Jobs Ask the Expert Money 101 Autos Mutual Funds The Help Desk Loan Center Best Places to Live Ask the Expert Ultimate Guide to Retirement Retirement Calculators Best Funds Best Places to Retire Fortune Brainstorm Tech Apple 2.0 Blog Big Tech Blog Sectors and Stocks Tech Talk Resource Guide Small Business Makeovers Questions & Answers Small Business Video 100 Best Places to Launch FSB 100 Fortune Small Business Fortune 500 Brainstorm Tech Investing Management C-Suite Rankings Main Create Portfolio Edit Portfolio Create Alerts Edit Alerts
Apple launches Intel-based MacBook
Laptop will replace the popular iBook line for consumers; stores already have some in stock.
By Amanda Cantrell, CNNMoney.com staff writer

NEW YORK (CNNMoney.com) - Apple is launching a new Intel-based Mac to replace its popular iBook line of laptops for consumers, the company announced Tuesday.

The MacBook will start at $1,099 and will feature Intel's Core Duo processor, which is essentially a micro chip with two brains on one chip. It is the latest in Apple's (down $2.12 to $65.67, Research) line of Mac computers to get a makeover with Intel chips.

Apple's new MacBook comes in both black and white and sports a 13-inch, wide screen display.
Apple's new MacBook comes in both black and white and sports a 13-inch, wide screen display.

Earlier this year, the company released new versions of its iMac desktop line of computers and its Mac mini line with Intel chips, as well as the MacBook Pro line of laptops for professional users.

Analysts had expected Apple to roll out Intel-based iBooks in time for the back-to-school selling season, typically a strong sales period for Apple. The new MacBook is available today on Apple's Web site, its retail stores and other retail outlets that sell Macs.

"Apple began the transition to Intel Core Duo-based notebooks in February with the 15-inch MacBook Pro, and now just 90 days later we have completed the transition with the release of the all new MacBook," said Philip Schiller, Apple's senior vice president of worldwide product marketing, in a statement.

The company is close to transitioning its entire line of Macs to include Intel-based processors, a goal Apple CEO Steve Jobs said in January he hoped to achieve by the end of this year. Apple had been using chips from IBM and Freescale Semiconductor.

The only remaining Mac left to get an Intel makeover is the Power Mac G5, its desktop line for professional users.

The company is offering three versions of the new MacBook, all of which contain a 13-inch display. A white version is available with either a 1.83 gigahertz (GHz) processor or a 2.0 GHz processor, while another 2.0 GHz version is available in black.

The new MacBooks are about one-inch thin, which Apple said is 20 percent thinner than its previous versions. The company claims the MacBooks are up to five times faster than the iBook.

Piper Jaffray analyst Gene Munster noted that the new MacBook costs 10 percent more than its predecessor, the iBook, a change he had not anticipated.

"Apple's view on pricing is to gain the most market share at optimal profitability," Munster wrote in a note to clients.

Munster said it appears the MacBook will sell strongly in the June quarter, as it appears Apple built up a supply before announcing the new computer.

He said the New York City Apple store said it had "a fair amount" of MacBooks for sale Tuesday, and that another store had "a few" that came in Monday night -- about eight weeks earlier in the product cycle than when stores received the MacBook Pro, Munster noted.

Apple also announced it has increased processor speeds on both models of the 15-inch MacBook Pro, which it launched in February, at no additional cost. The $2,499 model now includes a 2.16 GHz Intel Core Duo processor, up from 2.0 GHz, and the $1,999 model now includes a 2.0 GHz Intel Core Duo processor, up from 1.83 GHz.

Munster does not own shares of Apple, but his firm makes a market in the securities.

------------------

Apple seen developing iPod phone: Learn more here.

Analysts expect solid quarter for HP: Click hereTop of page

YOUR E-MAIL ALERTS
Follow the news that matters to you. Create your own alert to be notified on topics you're interested in.

Or, visit Popular Alerts for suggestions.
Manage alerts | What is this?
© 2009 Cable News Network. A Time Warner Company. All Rights Reserved. Terms under which this service is provided to you. Privacy Policy
Copyright © 2009 BigCharts.com Inc. All rights reserved. Please see our Terms of Use.
MarketWatch, the MarketWatch logo, and BigCharts are registered trademarks of MarketWatch, Inc.
Intraday data provided by Interactive Data Real-Time Services and subject to the Terms of Use.
Intraday data is at least 20-minutes delayed. All times are ET.
Historical, current end-of-day data, and splits data provided by Interactive Data Pricing and Reference Data.
Fundamental data provided by Morningstar, Inc..
SEC Filings data provided by Edgar Online Inc..
Earnings data provided by FactSet CallStreet, LLC.