Report: Google in talks to buy YouTube
Search engine declines comment on story that it's discussing deal to acquire video-sharing site for around $1.6 billion.

NEW YORK (CNNMoney.com) -- The online search giant Google Inc. is in talks to purchase the closely held Web sharing sensation YouTube for around $1.6 billion, according to a report published Friday.

Citing a person familiar with the matter, The Wall Street Journal reported that the companies are currently holding talks, but that discussions are at a sensitive stage.

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"We do not comment on rumors and speculation," Google spokesman Jon Murchinson told CNN.

A YouTube spokeswoman also said the company doesn't comment on rumors or speculation.

YouTube, based in San Mateo, Calif., allows viewers to upload and share video and it estimates that over 100 million videos are watched everyday .It has been speculated that the privately held company would be sold or taken public - although one critic, Internet start-up developer Mark Cuban, was quoted as saying anybody who buys YouTube "is a moron."

While the company has been criticized for allowing users to post copyrighted material on its Web site, YouTube inked a partnership with Warner Music Group (up $0.49 to $26.94, Charts) last month to distribute music videos and artist interviews.

The respected Silicon Valley blog Techcrunch first reported rumors of Google-YouTube deal earlier today.

Google (up $8.96 to $420.77, Charts) shares were higher in afternoon trading on the Nasdaq exchange as were shares of rival Yahoo (up $0.22 to $25.40, Charts).

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Mark Cuban: Only a 'moron' would buy YouTube  Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.