A Diet Coke instead of a multivitamin?

Coca-Cola Co. will launch fortified Diet Coke Plus in spring 2007, according to a report published Friday.


NEW YORK (CNNMoney.com) -- Coca-Cola plans to launch a new version of Diet Coke in 2007 that is fortified with vitamins and minerals, according to a report published Friday.

Diet Coke Plus, slated for a spring launch, will be the first nutrient-enhanced carbonated soda to be offered by a major brand, said Beverage Digest.

A Coca-Cola representative would not confirm the report, but he did not deny it.

"We're always looking to innovate around existing brands," he said. "And we're also looking at new opportunities."

"We'll have lots of news to share on the innovation front in 2007," he added.

Next year, rival Pepsi (Charts) will introduce a line of enhanced carbonated drinks called "Tava," said the report.

Shares of Coca-Cola (up $0.15 to $48.87, Charts) traded up 0.3 percent on the New York Stock Exchange Friday.


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Tuesday: Coke shares pop 2.4 percent Top of page

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Market indexes are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer LIBOR Warning: Neither BBA Enterprises Limited, nor the BBA LIBOR Contributor Banks, nor Reuters, can be held liable for any irregularity or inaccuracy of BBA LIBOR. Disclaimer. Morningstar: © 2014 Morningstar, Inc. All Rights Reserved. Disclaimer The Dow Jones IndexesSM are proprietary to and distributed by Dow Jones & Company, Inc. and have been licensed for use. All content of the Dow Jones IndexesSM © 2014 is proprietary to Dow Jones & Company, Inc. Chicago Mercantile Association. The market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved. FactSet Research Systems Inc. 2014. All rights reserved. Most stock quote data provided by BATS.