Rolls Royce to unveil convertible

First convertible for luxury brand since 2002 will be unveiled at Detroit auto show later this month; production set to start in summer.


NEW YORK (CNNMoney.com) -- Rolls-Royce Motor Cars will unveil its first convertible in five years at the auto show in Detroit later this month.

The Phantom Drophead Coupé is due to start production in summer of 2007 at the luxury automaker's Goodwood plant in England. It will retail for $407,000, or about £208,000. It is the first Rolls convertible since it stopped production of the Corniche in 2002.

The Rolls-Royce Phantom Drophead Coupe, set to be unveiled at the Detroit auto show.
The Rolls-Royce Phantom Drophead Coupe, set to be unveiled at the Detroit auto show.

It is the second new model from Rolls-Royce since BMW Group purchased the auto brand in 2003. Jet aircraft maker Rolls-Royce Group (Charts) had sold its motor car division in 1980, and that division was purchased by Volkswagen (Charts) in 1998.

Rolls-Royce Motor Cars had unveiled a concept car version of the convertible in 2004, and announced it planned to have a convertible version of its Phantom sedan in Fall of 2005, setting 2007 for production. The North American International Auto Show will be the first unveiling of the production model.

The two-door, four-seat car will have a 6.75-liter, V-12 engine. The roof will have five layers of material, lined with cashmere, to ensure quiet when the roof is up.

U.S. demand for Rolls-Royces has been relatively strong. Auto sales tracker Autodata estimates that the brand sold 330 cars through the first 11 months of 2006, up 50 percent from the same period of 2005 total, although still off from the 420 sold in 2004, BMW's first year with the brand.

Volkswagen has seen solid gains in its U.S. sales for its Bentley high-end luxury brand, selling 4,017 here for all of 2006, up 10 percent. But German automaker DaimlerChrysler (Charts) saw U.S. sales in its high-end Maybach brand fall 25 percent through November to 165 from 220 in the same period of 2005, according to Autodata, and Ford Motor (Charts) has announced it is looking to sell its luxury sports car Aston-Martin brand as it tries to stem companywide losses and free up capital for its turnaround plans.

The world's two largest automakers, General Motors (Charts) and Toyota Motor (Charts), do not have the top-end luxury brands, competing instead on the next tier down with their Cadillac and Lexus nameplates.

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.