GE brings digital cameras to life

NEW YORK (CNNMoney.com) -- General Electric and General Imaging Co. announced Tuesday that the two companies will team up to design, manufacture and distribute a line of GE-branded digital cameras.

Features such as image stabilization, high light sensitivity, and panoramic stitching will be standard, according to the companies.

GE digital cameras will start with 7 megapixels and 2.5-inch LCD screens. Higher-end cameras will offer up to 12 megapixels and 3-inch LCD screens.

"We were seeking to enter the digital camera arena and found a perfect partner," Brad Irvine, GE (Charts) president of trading and licensing, said in a statement referring to General Imaging.

"GE is a brand that consumers around the world know and trust," General Imaging chairman and chief executive Hiroshi "Hugh" Komiya said in the statement.

"This is a brand known for innovation and technical leadership. We fully intend to deliver on the GE brand promise and even further enhance the GE brand value."

Entry-level GE digital cameras will come with 7 megapixels of resolution and 2.5-inch LCD screens. Higher-end GE cameras will offer up to 12 megapixels of resolution and 3-inch LCD screens. A photo printer will also be included in the line.

The cameras will be available in North America in April. Shipments to Europe and Asia are scheduled for later this year, the companies said.

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