MySpace gets date with Eisner show

Social networking site makes a deal with Disney CEO to debut his new online drama "Prom Queen" on MySpace before other Web sites.


NEW YORK (CNNMoney.com) -- MySpace continued its push toward becoming a key Web video destination by announcing a partnership to debut a new original show hours before it appears on any other site.

"Prom Queen" is a scripted mystery series produced by former Disney CEO Michael Eisner's new independent production studio Vuguru.

The 90-second episodes will air daily on MySpace, starting on Sunday, April 1.

The announcement comes a week after MySpace owner News Corp. and GE's (Charts) NBC Universal announced plans for an online video platform. (Full story)

The deal marks a move by MySpace, currently the Web's number two video destination, to gain traffic from No. 1 video site YouTube, owned by Google (Charts).

Video sites see original content as a potentially key driver of site traffic.

"We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video," said Chris DeWolfe, CEO and co-founder of MySpace, in a statement.

MySpace said that the show would be the first of many upcoming new offerings from its Video service.

Shares of News Corp. (Charts) closed Wednesday at $22.52 on the New York Stock Exchange.

Shares of Google closed at $461.88 on Nasdaq and edged upward in premarket trading Thursday.


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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.