MySpace gets date with Eisner show
Social networking site makes a deal with Disney CEO to debut his new online drama "Prom Queen" on MySpace before other Web sites.
NEW YORK (CNNMoney.com) -- MySpace continued its push toward becoming a key Web video destination by announcing a partnership to debut a new original show hours before it appears on any other site.
"Prom Queen" is a scripted mystery series produced by former Disney CEO Michael Eisner's new independent production studio Vuguru.
The 90-second episodes will air daily on MySpace, starting on Sunday, April 1.
Video sites see original content as a potentially key driver of site traffic.
"We have become a primary destination for online viewers and with exclusive content like Prom Queen, more and more eyeballs are coming to MySpace Video," said Chris DeWolfe, CEO and co-founder of MySpace, in a statement.
MySpace said that the show would be the first of many upcoming new offerings from its Video service.
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