BlackBerry gets personal

New phone from Research In Motion targets non-business customers with camera, music and video.


NEW YORK (CNNMoney.com) -- The maker of the BlackBerry, a popular phone for business users, Thursday announced a new multimedia phone aimed at the consumer market.

The new BlackBerry Curve includes the e-mail and calling capabilities of Research In Motion's (Charts) other products, but adds a 2.0 megapixel camera with zoom and software to manage multimedia files.

The new BlackBerry Curve
The new BlackBerry Curve

The phone is the smallest and lightest BlackBerry with a full keyboard.

It will also allow visitors to view photos and video, as well as listen to music. RIM includes new software from Roxio to help organize content on the phone.

The introduction of the Curve comes on the heels of the successful launch of the BlackBerry Pearl, which introduced a navigation ball in the center of the phone.

The Curve comes in a silver finish, and is about 4 inches by 2.5 inches.

Cell phone manufacturers are scrambling to come up with models that can be competitive with Apple's (Charts, Fortune 500) forthcoming iPhone, which is expected to be released in June 2007.

Shares of RIMM are up 4.0 percent so far this year, while Nokia (Charts) has risen 26 percent and Motorola (Charts, Fortune 500) has fallen 15 percent. Top of page

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Most stock quote data provided by BATS. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. All times are ET. Disclaimer.

Morningstar: © 2014 Morningstar, Inc. All Rights Reserved.

Factset: FactSet Research Systems Inc. 2014. All rights reserved.

Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc. and its licensors. All rights reserved.

Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Standard & Poor's and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. All content of the Dow Jones branded indices © S&P Dow Jones Indices LLC 2014 and/or its affiliates.